Wilson Fletcher

ADC Digital Strategy

A new digital strategy for the Australian Design Centre

At the beginning of 2015 The Australian Design Centre began their strategic transition moving from their Bourke Street location and launching a total rebrand. With this change and fresh direction seeing them move from Object to ADC they wanted to underpin their offer with a robust digital strategy that would enable them to achieve their strategic goals and create a sustainable future.

  • Sydney
  • London
3 Weeks

Amplifying the story of the power of design

With a programme of exhibitions designed to share, incubate and showcase the best of innovation and design-led practices, and a programme of education programmes aimed at fostering creativity and provoking audiences to explore the potential of design ADC wanted to use digital to tell its story compellingly, reach new audiences and put design methods into the hands of mainstream Australia.

Working collaboratively with ADC and their brand partner, Interbrand, we shaped a digital strategy that would amplify ADC’s message and extend its reach, making its programmes and content accessible to all Australians.

The foundation was a flexible platform that would support both its exhibition and design education programmes, drive engagement among the ADC community and provide a future home for new revenue-generating products and services.

A focus on efficiency

In addition to creating constantly connected community of engaged design enthusiasts, highly accessible design resources and educational experiences and contextual content that enhances real-world exhibitions, it was important to think about how the organisation could implement digital resources and workflows to enable it to use its resources efficiently and create a more sustainable organisation for the future. Our aim was to outline a service strategy that would allow ADC to create once and reuse many times, ensuring the organisation can do more year to year than it’s ever done before

“You have listened deeply – you have beautifully picked up the core ideas of the organisation and created such a wonderfully inventive and strategic framework for our digital future. It has exceeded all my expectations – but most of all I’m so excited about our digital future.”

STEVE POZEL, Director - Australian Design Centre

A first step

With a tight timeline for launch and a short term tactical focus, we started by designing and building an interim digital shopfront that could showcase the best of ADC’s new exhibition programme while manifesting its new brand and organisational values through the user experience. The result is a beautiful, intuitive, responsive website that supports the ADC creative programme and will provide a stepping stone to future development of its powerful vision for 2020.